Thursday 5 December 2013

The Kings Speech Case Study

The Kings Speech Case Study

What makes a film British?
A film is made British by the British film industry and this industry has a public policy which has a role to play in strengthening the industry in order to generate substantial economic rewards and important cultural benefits. there are indigenous, usually distinctively British, films shot in the UK. both the Writer and the Director of The Kings Speech were born British so they would have an English view on how to make a film.

Exhibition:
The Kings Speech was a massive success at the box office with a huge £3.53 million opening weekend including modest previews of £227,000. At the box office the film produced a huge amount of money due to its British links, the film made the most money in the UK. i managed to find these statistics of the IMDB film website.

the films reception is that the majority of people really did like the film as it got an overall rating of 94% on the Rotten tomatoes website. this basically shows that most of the people who rated this film came to the conclusion that the film was amazing. some of the quotes said from critics on the website are "The King's Speech is simultaneously cozy and majestic" and "See it, then say it for yourself: The Kings Speech is the best movie of 2010"

the film did get a bit of criticism though of the rotten tomatoes website i found a few quotes from critics who did not like the film at all these quotes were "A conventional over-hyped picture lifted by unconventional fairly-hyped performances. Truly the m - m - most British movie ever made" and "Too ingratiating to resonate deeply". not all the critics found The Kings Speech to be the best film of 2010.

the web 2.0 and exchange for The Kings Speech was that it was publicized all over YouTube with trailers being watched in all different languages from around the globe. the film was publicized in the US on YouTube which allowed the film to gain more profit when  people went to watch the film.

Production Issues:
The Films origin was based on King George VI who was aired to be the king of England but was worried his stammer would get in the way of him becoming a great king. The film follows Bertie (King George VI) as he tries to gain control over his voice and as he meets Lionel Logue who helps him through out the film to gain control over his stammer to lead England while they are at the brink of war.

the finance for the film was a little short to start off with as quite a few high profile production companies turned down the opportunity to back the project and lost out on a huge profit in which the film produced. London's Prescience Film Finance stepped in to provide two thirds of the films £9 million budget using its £25 million Aegis Film Fund.

The film is almost all British as every single filming location was in the UK the majority were in London, the capital of England itself. The film was linked with small production companies such as Bedlam Productions and See-Saw Films both these production companies are British. Another production company that took part in the film was the UK Film Council which was a bigger company that the other two small companies but still gained a lot of profit from the film itself.

Distribution and Marketing Issues:
The Kings Speech had quite a few distribution companies all around the world from Argentina to Germany and even Finland. The film had a few main distributors such as Alliance Films and Momentum Pictures. The film was marketed all over the world with websites in different countries and even different trailers around the world. I don't think there was much marketing issues with this film as it was a successful film and made a huge amount of profit.






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